Designing with Intent: Why Every Pixel Should Have a Purpose
Brande, Dubai, UAE
UX/ UI Team Lead
(June 2023- Present)
- Oversaw end-to-end design processes for web and mobile products.
- Collaborated with cross-functional teams to align user experience strategies with business goals
- Managed and mentored designers, ensuring delivery of high-quality, user-centered designs.
- Drove innovation and optimized design workflows for improved efficiency and consistency.
- Championed best practices in usability, accessibility, and design systems across all projects
Itfaq, Dubai, UAE
Head of UI/ UX
(September 2022- May 2023)
- Led the web and mobile design teams, implementing new design principles and maintaining the internal style guide.
- Managed production requirements and oversaw the development of production prototypes.
- Conducted design reviews and presented to key stakeholders to ensure design alignment and quality.
- Collaborated closely with marketing, engineering, research, and product management teams to drive cohesive product experiences.
CARAVANA RESORT, AJMAN, UAE
Lead User Interface Designer
(April 2021- September 2022)
- Led a team of photographers and designers, overseeing printing, production, and creative direction at Caravana.
- Served as lead artist for branding, visual identity, social media, digital menus, and website for the resort’s restaurant, Viking.
- Acted as lead UI designer, ensuring cohesive and engaging user interfaces across digital platforms.
TECH BAY PORTAL, DUBAI, UAE
Sr. UX/ UI Designer- Contract
(September 2020- April 2021)
- Contributed to multiple app projects at Techbay, including Fitness Pro, Al Quran, Auction, and iTaste (Food Instagram).
- Collaborated closely with the CTO and Creative Director, gaining valuable exposure to the business side of application development.
- Delivered UI designs based on established rules and criteria while focusing on enhancing the UX and customer experience for greater engagement.
UNDIVIDED MEDIA, TORRONTO, CANADA
Sr. UX/ UI Designer- Remote
(June 2019- September 2020)
- Worked remotely with Undivided Media, contributing to various projects across different domains.
- Played a key role in Groupie, an app enabling users to create galleries around current events, including features for reels and rich content creation.
- Gained valuable experience collaborating on feature-rich applications focused on user-generated content and social engagement.
AFTERNOON APPS INC, TORRONTO, CANADA
GUI Artist- Remote Part Time
(April 2019- June 2019)
- Gained hands-on experience with Unity’s First Person Control, exploring 3D plugins to create block-style figures.
- Worked on character animation, seamless environment design, and user interfaces for gaming projects.
- Enhanced skills in 3D game development, focusing on immersive user experiences and interactive environments.
VIRTUAL FORCE, LAHORE, PAKISTAN
UI/ UX Designer- Limited Contract
(April 2019- June 2019)
- Served as the Lead UI & UX Designer for TCL’s "The Creative Life" web portal and mobile application during a short-term contract at Virtual Force.
- Led the design of the application's user interface and experience, ensuring an engaging and intuitive user journey.
- Gained valuable experience working on a high-profile project within a fast-paced, contract-based environment.
NEO TV NETWORK, LAHORE, PAKISTAN
Broadcast Designer
(February 2017- March 2018)
- Achieved my major career breakthrough by entering the media industry, gaining hands-on experience in high-profile projects.
- Led the design of multiple CGs and developed the complete branding for PSL Graphics 2018, a milestone project in my portfolio.
- Appointed as the primary designer for a newly launched TV channel, where I created broadcast visuals, contributing to the channel's brand identity and on-air presence.
- Delivered creative solutions that enhanced the visual storytelling and elevated the overall viewer experience.
HALF-FAT, LAHORE, PAKISTAN
GUI Artist- Internship
(August 2016- January 2017)
- Joined Half-fat with limited knowledge of the intricate game development process, but quickly embraced and learned the craft.
- Developed a deep passion for game creation through hands-on experience and continuous learning.
- Created character illustrations that I am particularly proud of, contributing to the visual identity and storytelling of the games.
- Honed my skills in digital art, character design, and game aesthetics during my time with the company.
AL HADI GROUP OF COMPANIES, LAHORE, PAKISTAN
Internship
(May 2016- July 2016)
- Worked on various freelance design projects, gaining exposure to different creative challenges and client expectations.
- Secured an internship that became a turning point in identifying my key areas of interest within design.
- The experience helped me refine my creative direction and focus on the disciplines I am most passionate about.